If you have used Google Analytics 4 & Univeral Analytics for your website behavior and analytical needs, you would know the pain of seeing so little data in GA4. The out-of-the-box configuration of UA was helpful for website user behavior…
If you’ve set up GA4 ecommerce tracking on your website, you would have been receiving that data in Google Analytics. While GA4 reports are a good starting point, you might need something solid to measure your e-commerce store performance. In…
GTM is an exceptional tool that helps you capture information from your e-commerce website and send it to GA4. With GTM you can send any information to GA4 through events and event parameters. Example: When a person adds a product…
The website sends the ecommerce data to the data layer. GTM is set up on your website and it now reads all this information. But how would GTM know which information to work with? GTM has this big bucket of…
Learn how to configure your WooCommerce shop to send e-commerce events to the data layer. Using this, you can set up your e-commerce shop performance in Google Analytics or Looker Studio. You’ve set up Google Analytics on your website to…
