If you have used Google Analytics 4 & Univeral Analytics for your website behavior and analytical needs, you would know the pain of seeing so little data in GA4. The out-of-the-box configuration of UA was helpful for website user behavior…
If you’ve set up GA4 e-commerce tracking on your website, you would have received that data in Google Analytics. While GA4 reports are a good starting point, you might need something solid to measure your e-commerce store performance. In this…
Google Tag Manager (GTM) is an exceptional tool for capturing information from your e-commerce website and sending it to GA4. With GTM, you can send any information to GA4 through events and event parameters. Example: When a person adds a…
The website sends the ecommerce data to the data layer. GTM is set up on your website and now reads all this information. But how would GTM know which information to work with? GTM has a big bucket of data…
Learn how to configure your WooCommerce shop to send e-commerce events to the data layer. You can set up your e-commerce shop performance in Google Analytics or Looker Studio. You’ve set up Google Analytics on your website to receive user…
